CORVEL has advised Vendis Capital III on the acquisition of a majority stake in BlueBrixx and Model Car World.
Vendis Capital III is a EUR 300 million private equity fund launched in 2019 and specializes in the consumer goods sector.
BlueBrixx is a direct-to-consumer brand founded in 2017 by Klaus Kiunke. BlueBrixx offers a portfolio of more than 5,000 products in the area of building blocks and building block sets, which is primarily aimed at the adult community. In addition to its own brand, BlueBrixx offers a unique range of third-party building block sets.
BlueBrixx's products are mainly sold via its own e-commerce platform. Additionally, the company's own brand stores located in Germany support its omnichannel strategy. Through innovative product ideas and direct contact with customers via social networks and media, BlueBrixx has built a strong fan base within a very short time.
Model Car World is a leading provider of model cars in Europe. Founded in 2001, the company offers a product range of over 8,000 models.
Founder and CEO Klaus Kiunke will continue to hold a minority stake as part of the transaction and will continue to drive the companies' growth and development together with Vendis Capital.
Advisors Vendis Capital
CORVEL: Dr. Philipp Jacobi, Dr. Felix Brammer, Tobias Brandenburg (all Corporate/M&A)
SCHRAMM MEYER KUHNKE: Dr. Matthias Lodemann (Employment Law)
JENTZSCH IT: Dr. Jana Jentzsch (Data Protection Law)
BLOMSTEIN: Dr. Max Klasse, Philipp Trube (Antitrust Law)
Graf von Westphalen: Dr. Dominic Köstner, Patrick Heid, Yingci Geng, Zheng Ye (PRC-Law)
Hamburg, 12 October 2021